Merle Chen

Chief Talent Officer
The Lo & Behold Group
Becoming the Employer of Choice – Creative Recruitment Strategies for SMEs to Win the Talent War

While small and medium enterprises (SMEs) employ seven out of every 10 employees and make up more than 99% of businesses in Singapore, studies have shown that conglomerates and multinational companies (MNCs) still outstrip SMEs as employers of choice. With the easily-recognisable brand names, strong organisational culture, higher remuneration and better career prospects, it is not surprising to see SMEs losing out to MNCs in the talent war. The struggle for the best and right talents is also amplified with the tightening of regulations for employment of foreign workers.

To remain competitive and sustain companies’ bottom-line and growth, it is crucial for SMEs to attract, engage and retain a quality workforce. What can SMEs do differently to attract and recruit their fair share of talent?

In this enlightening session, Dr. Jaclyn Lee will uncover:

  • Practical tips on building a strong Employer Value Proposition in SMEs for talent acquisition
  • Creative strategies to compete for top talent in today’s competitive and tight labour market
  • Best practices and tools to strengthen your recruitment campaign and position your company as an employer of choice 

Joining The Lo & Behold Group - one of Singapore’s leading hospitality companies - in early 2017, Merle Chen leads the Human Resources, Learning & Organisational Development team. She continually seeks to drive best-in-class human capital practices to achieve people and organisational outcomes and enrich employee experiences that distinguish the Group as the employer of choice in the industry.

Merle brings to the Group, rich experience in human capital management across talent acquisition and selection, talent management, leadership development as well as learning and organisational development.

Prior to joining The Lo & Behold Group, Merle was Head of Human Resources at the Singapore Economic Development Board (EDB) where she led talent acquisition and management. She was also responsible for the curation of milestone learning & development programs for leaders in EDB and the broader public service.

Merle has also previously held consulting roles with PricewaterhouseCoopers (PwC), Michael Page International and DBM Inc. (now known as Lee Hecht Harrison). She was responsible for managing strategic key accounts and developing global client relationships in Singapore and the broader South East Asian region, and has helped leading global organisations in the Banking and Financial Services, Technology and Logistics sectors implement workforce alignment strategies as well as talent and leadership development initiatives.