Joan Koh

Managing Director
Nielsen, Singapore & Malaysia

Joan Koh heads up the Watch & Buy businesses in Nielsen Singapore and Malaysia.  She has 20 years of experience in the information and insights industry.

Joan joined Nielsen’s Consumer Insights business in Singapore in 1999. Appointed to Managing Director, Nielsen in 2010, Joan successfully brought about many significant developments and remarkable growth in the business.  

Under Joan’s leadership, Nielsen has received multiple external awards every year, including the Market Research Agency of the Year by Marketing Magazine for five consecutive years.
These accolades have elevated the Company’s position in delighting clients and the significant role it plays in the marketplace through continuous outreach and collaboration with the community, education institutions, government bodies, industry groups and associations.

She is also a passionate champion of Diversity & Inclusion, bringing about significant developments on talent diversity at Nielsen, including driving ‘Women in Nielsen’ Employee Resource Group across the region. 

Joan has been awarded the Top 50 Asia’s Women Leaders by CMO Asia and Executive of the Year (Consulting Category) by Singapore Business Review in 2016.  In addition, Nielsen has also achieved the Employee Engagement of the Year  (Consulting Category) by Singapore Business Review, which  cemented our position as an employer of choice.

Joan is the President of Market Research Society of Singapore since 2013 , where she initiated key initiatives to elevate the professionalism of the market research industry in Singapore.